Email Marketing
Contact one of our consultants for more info on our email marketing campaigns
Advantages of email marketing
E-mail marketing (on the Internet) is popular with companies for several reasons:
- An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.



